AI Agents, Marketing Automation & B2B GTM
Base, Upgrade, Improve, Lead, Delegate
- 1-Day Certificate Workshop
- Islamabad
- 09:00 AM - 05:00 PM
- 23rd Nov, 2026
Why this workshop exists
Final year marketing, business, and communications students graduate into a job market that expects them to
already know AI tools, automation, and workflow design. The degree teaches theory. YouTube teaches
concepts. Neither closes the gap. This workshop closes it in a single day, on campus, with hands on builds that
students can put straight into a portfolio for interviews and internship applications.
What students actually struggle with
-
Lectures cover theory, not real tools.
Every module ends with a working build, not just slides. -
I'm graduating with no portfolio to show.
Three portfolio ready workflow artefacts by end of day -
AI hype is everywhere, limits are unclear.
Module 1 covers exactly where AI agents fail and why.
-
Job specs list tools my degree never covered.
Hands on with n8n, Claude Code, and live GSC data. -
I know concepts but never built anything.
Live build sessions, not demonstrations. -
Generic AI tutorials don't fit marketing roles.
Every example is from real B2B campaigns.
What students walk away with
MENTAL MODEL
The BUILD framework
for thinking about AI
agents
WORKFLOWS
Three n8n flows for
content, ready to demo
in interviews.
SEO STACK
GSC pulls, competitor
gap, blog audit, AI
search test.
PAIN MAP
A drafted ICP and
positioning brief for your
portfolio.
what you will learn
Theoretical session covering what AI agents can
do, where they fail, and how to think about the five
BUILD layers when planning marketing workflows.
You will learn: Capability vs reliability gap,
common failure modes, when to use off the shelf
tools versus building, and how to evaluate any new
AI marketing tool.
You leave with: A printed AI Agent decision map
and the free Learning Pack PDF for continued
study.
Hands on build session. Three n8n workflows that
remove the mechanical drag from the content cycle.
No coding needed.
You will learn: Topic discovery workflow,
automatic brief generation workflow, and multi
format content repurposing workflow.
You leave with: Three working n8n workflows on
guided lab accounts, plus JSON exports for your
portfolio.
Strategic workshop. Automations are only as good
as the buyer insight feeding them. This module
gives students the strategic thinking employers
actually pay for.
You will learn: How to research buyer pain points
from interviews, reviews, sales calls, and Reddit,
and translate them into ICP, positioning, and
messaging.
You leave with: A drafted Buyer Pain Map, a one
page ICP definition, and a first draft positioning
statement.
Strategic workshop. Automations are only as good
as the buyer insight feeding them. This module
gives students the strategic thinking employers
actually pay for.
You will learn: How to research buyer pain points
from interviews, reviews, sales calls, and Reddit,
and translate them into ICP, positioning, and
messaging.
You leave with: A drafted Buyer Pain Map, a one
page ICP definition, and a first draft positioning
statement.
Note : Each module runs 75 to 105 minutes with a live Q and A at the end. Modules 2 and 3 are full build sessions on guided
lab accounts provided to every student.
Previous participants
Zeeshan Bashir
About trainer
Digital Marketing Manager and Brand Demand Creation Specialist
UK based digital marketing strategist with seven years of industry experience.
Brand demand creation specialist across automotive, B2B, and agency
environments. Has managed over £720k in annual ad spend, scaled SEO at
Motorfinity from the third acquisition channel to the lead channel (25% to 57%
of growth), and works with 15 plus recurring clients across the UK, Canada,
and Pakistan.
Group Discount Policy
Online Fee PKR 8,500/-
Who Should Attend
- Final year bachelors students (Marketing, business, communications, media. Preparing for graduate roles.)
- Career services and employability teams (Universities running pre graduation industry readiness programmes.)
- Masters students (Digital marketing, business analytics, MBA. Adding applied AI to their toolkit.)
- Marketing societies and student clubs (Organising end of semester industry events for their members)
top certification
Creating Efficient
Marketing Workflows. Industry grade AI agent and automation skills for bachelors and masters students
stepping into marketing careers.
alumni comments
over all good experince